Welcome to Episode 203 of my podcasts The view from the crow's nest and it is Saturday the 23rd of January, 2021. Today Today I don't know where today when, frankly, I've kicked off the day with some training, and it's good and the pain in my pack is or that kind of area is getting less and less. So was able to do a little bit of exercise on it today, mostly legs but. And it seems to be alright so that's positive and getting better again so that's cool. And then after that, how that after on on my day when some new client, and in fact some other clients as well I've been talking about Tick Tock and if you're a musician, then everything keeps everybody keeps saying I need to be on Tick tock tick tock swears etc etc. Now, apart from a very very cursory knowledge of the platform I don't really understand and know it hadn't been on it really I haven't looked at it. So I thought, Well, okay, I've got a call this evening with the client who wants to talk about stuff that might include tic tocs Let me get my tic toc knowledge up, and thus and so I went tic toxifying myself today, and I watched a whole bunch of videos and webinars and they set the other and read articles and Dylan went on the platform and, and basically my entire day has been tik tok, and I've come to the conclusion that it's, you know, I can understand why people like it I can understand its uses, but as a as an artist. As a musician, I think it's an incredibly challenging platform to really you know do too much with on platform. Of course, you might be able to get people off the platform. And then you might be able to get them to other platforms where you can better monetize them. But, um, you know that sounds pretty. If that sounds pretty hot or monetize them is because, you know, if you're an artist and you want to make a living from your art, therefore you have to monetize it, and relying on streaming income alone is a really bad idea because streaming income is incredibly low, you know, if somebody streams your song you get like point 0004 P or something. So you need to have like, you know, a million streams just to get a couple $100 kind of things. So, you, you know, you need to have other routes to monetize, and I still firmly believe that the email is the best central part of that strategy central part of what you're doing. So my thought on Tick Tock is, it's fine. You could probably get some people watching you can get some followers you can get some traction on some things, but unless you've got a very good way of leveraging them off system, then, you know, I just think it's a lot of extra time it's a lot of extra work along with all the other things as a musician as an artist you need to do that, um, I'm not convinced of the, you know, I'm not convinced of the, the merit of. But one thing I did say in the video which I really liked it one of the videos, was an example of what it's called. Positivity bias, I can't remember what it was called, but basically it was a concept that we're using to describe getting in as an artist on tik tok but I really like the concept and I'm going to use it in other situations because great. It was during World War Two. I think it was the Americans or the Brits I can't remember, but they were losing a lot of planes, go out on bombing runs and whatnot and they'd come back and they'd have lost a load of planes. And so what they did is they analysed all the planes, you know, they came back they analysed all the bullet holes in the planes, and they saw that they were generally clustered around certain areas. So they were like, Aha. Makes sense. Well let's reinforce these areas and then, you know, that'll be better. So they reinforce these areas. But the stat the statistics would have seen they kept losing about the same number of planes. And then somebody, bright spot realised that if they're measuring the planes that came back, they're measuring the wrong thing. And in fact those planes that came back if they've got bullet holes